Lexar is a brand that specializes in the manufacturing of flash memory products, including memory cards, USB flash drives, and solid-state drives (SSDs). The brand was originally established in 1996 by Lexar Media, Inc., an American company that focused on digital media storage solutions. Lexar Media was acquired by Micron Technology, Inc. in 2006, and Micron continued to market products under the Lexar brand.

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